Basic HTML and XHTML Tags           v12    8/15/08

 

By Margaret S. Menzin ©       May be used for non-commercial purposes with credit.

 

Notes:  About compatibility of HTML and XHTML and about HTML5 (in the works)

 

1.      Absolutely Essential

Html, head, body, title, h1-6, and comments tags and !DOCTYPE declaration

 

2.      Lining Up Text

Paragraph, break line, center and div tags,

Align attribute for paragraphs, headlines, divs, and horizontal lines

Blockquote, and Preformatted tags

Horizontal Rule tags with width, size and noshade attributes

 

3.      Colors and Fonts

Bold, italics, underline, superscript and subscript tags

Font tag with width, face, size and align attributes

Color specification — for fonts and backgrounds

Don't blink

 

4.      Lists

Unordered list (plain and bulleted) and ordered list and list item tags

 

5.      Links

Anchor, hypertext reference tags, name attribute

Relative and absolute addressing

 

6.      Tables

Table, table row, table header, table data item tags, with Align and vertical align attributes

Width and border attributes for tables

Column span and row span tags

 

7.      Inserting Graphics

Img tag with src and align attribute

Tiling

 

 

 

 

 

 

 

 

 

 

 

 

Note: About compatibility of HTML and XHTML

Please note: these notes now close ALL tags so as to be compatible with CSS and XHTML.
         If you have never written HTML you may ignore this section.
         If you have written HTML then the notes below will explain the rather minor differences.
         If you have written HTML and have HTML pages which you wish to convert to XHTML, then go to http://cgi.w3.org/cgi-bin/tidy,
             enter the reference for your page, and HTML Tidy will do the conversion for you.
             You then need to save the source (view it, highlight all, copy and paste it into NotePad or WordPad and save it). This process works!

 

XHTML is HTML re-written in XML. For a complete discussion of this see http://www.w3.org/TR/xhtml1/introduction.html#xhtml0


If you are used to writing HTML, then please note the following items:

(See http://www.w3.org/TR/xhtml1/diffs.html#diffs for more details.)

  1. All tags and attributes are in lower case
  2. Certain tags are "empty" and in HTML did not require a closing tag- notably <hr>, <br>, <img>. In XHTML all tags must be closed. So, for example, write <br />.
  3. Empty tags should be closed in the minimized format, and with a space before the slash: <hr />, <br />, < img src="myPhoto.jpg" alt="me!" />
  4. HTML is casual about not requiring that some tags be closed — e.g. <p>— but XHTML requires that all tags be closed.
    If you have an empty tag which may, in other pages, have content, you are advised (by w3c) not to use the minimized format.<
    That is, use <p></p>, rather than <p /> because some old browsers may handle the minimized form incorrectly.
  5. All attribute values must be in quotes — e.g. color="black", size='3'
  6. You must use a <DOCTYPE..> before your <html> tag.There are basically three legal choicesin XHTML:
    See the guidelines and note on HTML5 below for more information.
    <!DOCTYPE html 
            PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
    		"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
    
    
    <!DOCTYPE html 
             PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
    		 "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
    
    <!DOCTYPE html 
             PUBLIC "-//W3C//DTD XHTML 1.0 Frameset//EN"
    		 "http://www.w3.org/TR/xhtml1/DTD/xhtml1-frameset.dtd">
    		 
    		 
    Note that XML 2.0 was published in January 2006. Fans of XML 2.0 are currently recommending 
    that you be familiar with 1.0, use CSS, etc.
    (See http://www-128.ibm.com/developerworks/xml/library/x-futhtml2.html?ca=dgr-lnxw03XHTML2#resources for more details). More importantly, HTML5 is in the works, so please read Coming Attractions:HTML5 and XHTML5 in these notes.

  7. If you are using the strict DTD (as opposed to the transitional) then you must include an XML Namespace. Writing in English you might put

    <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">

    More complete information about compatibility with XML agents can be found at http://www.w3.org/TR/xhtml1/#guidelines
  8. HTML5 and XHTML5 are coming.
    Briefly, HTML5 will become the current standard when it supported by two browsers and is expected to be completely supported by 2012.
    HTML5 may be written as either HTML or XHTML, and the w3c recommends that most authors use HTML.

    • If you wish to write HTML5 as HTML you will begin your pages
      <!doctype html> or<!DOCTYPE html> followed by :
      <html lang='en'> (The lang='en' is optional)
      <meta charset = 'UTF-8'>
      Pages that begin this way will always render with the most current standards.

    • If you wish to write HTML5 as XHTML you will begin your pages
      <?xml version="1.0" encoding="UTF-8"?>
      <html xmlns=" http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
    • In both cases you may, of course, choose a different charset.
    • Some features of HTML5 are already supported in popular browsers — e.g. the canvas tag for bitmaps.
      IE8 (and presumably other browsers) will support many other features.
    • You may check out new features at http://www.w3.org/TR/html5-diff/ and you should stay on top of current developments at http://www.w3.org/html/wg/html5/


Reading

  1. By the time you finish the HTML coding you should have read all of Robin Williams'
    The Non-Designers Design Book.It39;s a fabulous little book, on reserve in the library.
    You will want to read parts of it more than once. Many of the ideas are also found at www.peachpitpress.com
  2. There is also assigned reading from two other books (on reserve):
    Olin Lathrop's The Way Computer Graphics Works and Lynda Wyman's Designing
    Web Graphics
    See also www.lynda.com
    I suggest you browse in these books beyond what is assigned.
  3. The vulgarly titled http://www.webpagesthatsuck.com/ has useful chapters on fixing both
    text and graphics problems and wonderful links to many sites. Other good links will
    be found on the home pages for this course and for CS101.


1.    Absolutely Essential

 

< !DOCTYPE ... > The DOCTYPE preprocessor information (needed for XHTML)

       <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
Copy the above into the start of your page.


<html > </html>   ....   The HTML tag

              Opening and closing tags.

               Everything in between is interpreted as HTML.



<head> </head>  ....   The head tag

Again, opening and closing tags.
The header contains the title and will often contain your JavaScript code.
Often the header also contains meta-tags (keywords about the content of your page< to make it easier for search engines to find it.)
Any text between the tags will be in bold face.
There will be a blank line after your headings.
Heading sizes go from <h1> </h1> (biggest) down to <h6> </h6> (smallest).

 

 

<\title> </title>   ....   The title tag

Opening and closing tags.
The title is what is displayed at the bottom of your browser.
It should be informative.
Do not add spaces between the tags and the title:
    <title>The right way to make a title </title>
    <title> The wrong way to make a title</title>

 

 

<body> </body>   ....   The body tag

The body has everything that's not in the header.
It comes after the header, so that by the time the body is executed anything in the header has been read.

 

 

<!--   -->    ....   The Comment tag

Anything between these tags is ignored by HTML.
This is where you put important information to document the code :
        • Your name
        • The date you wrote this code and the date of any subsequent revisions
        • References - This code from such and such a book, page, etc.
You will also use to enclose JavaScript code, so that HTML doesn't try to execute it.

 

 

 

2.    Lining Up Text

 

<p> </p>   ....   Paragraph tags

These mark the beginning and end of a paragraph.
Each paragraph will automatically start on a new line, with one blank line inserted after the last paragraph.
Of course, these tags come as an opening and closing pair.

 

<br />   ....   Line break tag

This inserts a line feed (start new line).
There is no closing tag required in HTML, but the closing slash is needed in XHTML.

 

 

<center> </center>   ....   Center alignment tag

You may also use ALIGN to align a heading or paragraph:
<h1 align="center">Here is my centered heading</h1>
Alignment ends with the heading.
Note quotes around "center".
<p align="right">Now comes a long and boring paragraph, right aligned. </p >

 

<div align="center"> Everything in here is centered until you come to </div>

This is useful to center several paragraphs, heading, etc. at once.
Note: The default is left aligned.
align= may be followed by "left", "right", or "center".

Using CSS you would accomplish this with <div style='text-align: center'>

 

<blockquote> </blockquote>   ....   Blockquotes

For long quotes. The quote will be indented or italicized or otherwise set off.

 

<pre> </pre>   ....   Preformatted text

Everything in between will appear exactly as you typed it - indenting,

paragraphs,etc. Useful for quoted material, poetry, etc.

 

 

<hr />   ....   Horizontal Rule

This draws a line across your page.

You may specify the length as a percent of the page :

<hr width="70%" />

or a certain number of pixels, with or without an alignment:

<hr width="100" align="left" />

You may also specify the height (in pixels) by using the SIZE attribute, and

make it solid color, or any other color (see next section)..

<hr width="60%" size="6" noshade />

You will probably collect some fancy horizontal rules for your pages

 

Ref: read Robin Williams The Non-designer’s Design Book p. 11-42

Special text characters (e.g. @ and those used in French and Spanish) may be found at www.w3.org/MarkUp/Guide/Advanced.html

 

 

 

3.    Colors and Fonts

 

<b> </b>   ....   The bold face tag

<I> </I>   ....   The italics tag

<u> </u>   ....   The underline tag

<sup> </sup>   ....   The superscripts tag

<sub> </sub>   ....   The subscripts tag

 

Using CSS these would be accomplished with:

<span style= "font-weight: bold">   ....   </span>

<span style= "font-style: italic">   ....   </span>

<span style="text-decoration: underline">   ....    </span>

<span style="vertical-align: super">   ....    <span>

<span style="vertical-align: sub">   ....   </span>


In general, it is better to use <strong>   ....   </strong> than <b>   ....   </b>, and it is better to use <em>   ....   </em> than <i>   ....    </i>.('em' stands for emphasis.)
This is because readers for the visually impaired can render 'strong' and 'em' but not b(old) and i(talics).

 

 

<font> </font>   ....    Font tags

These tags are used to specify a particular font - size, face, color in the body.

Size, face and color are the attributes (properties) you are specifying in the font tag.

When the font tag closes, those attributes end.

 

<font size="7">This is the biggest text available.</font >

<font size ="3">This is the default size for text .</font >

<font size ="1">This is the smallest text available.</font >

<font size ="+1">Increases size by 1 unit</font >

Note: For headlines it is better (more reliable) to use h1, h2, etc.


You may also specify the typeface - but the face must be available on the user's computer

 

<font face="helvetica">This is in Helvetica.</font>

Note: Not all browsers support this, and different browsers/versions may have

different faces available, or different names for the same face (e.g. Times, Times

Roman, Times New Roman.)

 

face="Times, times, Times Roman, times roman, Times New Roman, times new roman"

 

will look for these 6 faces (in that order), and then go to the default face.

 

HW: Look at Mozilla Firefox, and Internet Explorer on the pc and Opera and Safari on the Mac browsers and see what type faces you find.

Look at some web sites (one from a newspaper, one from a TV network,

one from a large e-tailer, and a couple that are "hip") and see how they handle fonts.

What fonts are readable and popular for large amounts of text?

What headline fonts work well with them?

Ref: Read Robin Williams: The Non-designer's Design p. 75-94

Using CSS, font-size is changed with

<span style="font-size: value">   ....   </span> where value may be

  • absolute: e.g.10pt,or
  • relative to the previous; e.g. 120%, or
  • specified with words such as xx-small, thru xx-large.
For details, see the CSS notes or http://www.htmlhelp.com/reference/css/font/font-size.html



Using CSS, font families are specified with

<span style='font-family: courier, Times, serif'>   ...    </span>

NOTE: These style instructions can also go in heading or paragraph tags.

You may also combine these: <p style='font: bold italic 12pt arial'>..</p>

 

 

Colors

Finally, you may specify colors. You should always try to use browser-safe colors.

Colors are described by a set of three hexadecimal numbers. Each of the numbers is of

the form hh.

Since there are three such numbers, the whole thing looks like hhhhhh.

Each of the h's is 0,1,2,3,4,5,6,7,8,9,A,B,C,D,E, or F.

The three numbers specify the level of the Red, Green and Blue lights which

make up the whole color.

Here are some common browser-safe colors:

Red #FF0000

Green #00FF00

Blue #0000FF

White #000000

Black #FFFFFF

 

The following list of colors is in the transitional but not the strict DTD

There are also 16 widely known color names with their RGB values:

 

Black = #000000 Green = #008000

Silver = #C0C0C0 Lime = #00FF00

Gray = #808080 Olive = #808000

White = #FFFFFF Yellow = #FFFF00

Maroon = #800000 Navy = #000080

Red = #FF0000 Blue = #0000FF

Purple = #800080 Teal = #008080

Fuchsia= #FF00FF Aqua = #00FFFF

 

 

If you wish your text to be blue then you enter:

<font color="#0000F">Here is my blue text. </font>

 

If you wish the background of your page to be black (not recommended) and all

your text to be white, then set them with:

 

<body bgcolor="#FFFFFF" text="#000000">

Your body goes here

</body>

 

The # sign alerts HTML that a hexadecimal number is following.

HTML (Firefox, Internet Explorer and others) also recognizes a few color names:

Black, White, Green, Maroon, Olive, Navy, Purple, Gray,

Red, Yellow, Blue, Teal, Lime, Aqua, Fuchsia, Silver (see above.)

 

A complete set of browser-safe colors may be found at

www.lynda.com/hex.html (chart at www/lynda.com/hexh.html).

 

Ref: Read Lathrop The Way Computer Graphics Works p. 1-18

Read Wyman Designing Web Graphics on dithering and anti-aliasing

 

 

 

<BLINK> </blink>   ....   Tag to make your code blink and your professor cry.

 

Using CSS the color of type is set in style ="color: blue" or using
style="color: #0000FF" in span, heading, paragraph etc tags.


Background color is set similarly in the body tag with

<body style="background-color: white"> etc.

 

 

 

 

4.    Lists

<ul> </ul>   ....   Unordered List tag (Unordered means not numbered).

The list is indented, and you may nest lists to get levels of indentation.

If the list is not bulleted then end each line with a <br />.

<ul>

My first item <br />

My second item< br />

My third item< br />

My last item

</ul>

 

<li>   ....   List Item tag

If you want your list to have bullets, put <li> in front of each item.

The line feed is inserted automatically before each <li>, so omit the <br />'s.

<ul>

<li>My first item </li>

<li>My second item</li>

<li>My third item</li>

<li>My last item</li>

</ul>

 

<ol> </ol>   ....   Ordered List tag (Numbered lists)

Ordered lists are numbered sequentially.

Put an <li> before each item. The numbers and new lines are automatic.

Ordered lists may be nested, and you may mix ordered and ordered lists.

 

<ol>

<li>My first item</li>

<li>My second item</li>

<li>My third item</li>

<li>My last item</li>

</ol>

 

 

You may also specify how an ordered list is numbered/lettered (see the ListTypes program in the web site) or how an unordered list is bulleted.

In HTML this was done with the type attribute in the <ul>or <ol> tag. The type attribute for lists is not supported in XHTML. Instead, you may set the list–style–type and list–style–image. This allows you to control how ordered lists are enumerated (e.g. upper case letters, numbers, etc.) and the shape and particular bullets used for unordered lists. This is discussed further in the CSS notes

 

 

 

 

5.    Links


Absolute Links, or Links to Other Pages

<a href="http://the_URL">Words to Underline</a> The anchor tag – absolute

The text in between the two tags is underlined. When the user clicks on it the browser transfers to the URL in the first tag.

 

NOTE: the quote marks are the usual ones –– not facing in any particular way.

 

<a href="http://www.simmons.edu/~menzin">My Favorite Professor</a>

 

This example (above) is an absolute reference.

 

Notice that it gives both the protocol (HTTP – as opposed to FTP etc.) and the complete address.

 

Notice that the complete address is enclosed in quotation marks.

 

There is a convention that when a path name is listed (as above) without a file name at the end, then the browser will look for a file called index.htm or index.html. So your opening page should be named index.

 

There is also a convention that user directories (those that start ~username) will

have all their public files in a directory called public_html.

 

In other words, when a viewer clicks on the text in the example, her browser will actually get the file www.simmons.edu/~menzin/public_html/index.htm

 

In this case (the absolute URL) the URL completely defines where the browser is to go.

 

 

 

Links to Places on the Same Page

<a href ="#NamedSpot">Words to Underline to go up or down the page</a>

<a name ="NamedSpot">Where link will go</a>

The anchor tag – same page (using the NAME attribute)

In order to link somewhere else on the same page you need two anchor tags —

 

<a name="ShortNameForTheSpot">Text to link to</a>

defines a name for the place you wish to go to.

 

<a href="#ShortNameForTheSpot">Text to click on to go there</a>

does the actual linking.

 

Notice that both the a name= tag and the a href= tag have the address in quotation marks.

 

Notice the use of # inside the anchor where the linking is done ---this alerts the browser to look for a named place, not an absolute or (see below) relative reference.

 

Your link may go either up or down the page. See the links8a.html and links8b.html examples.

 

You may also combine links to other pages and links to named spots on those other pages. For example, let us suppose that you have built a page at with the URL

SomeComputer/MyBook/Intro.html

 

And that somewhere in that file you have a named anchor

 

<a name="contents">Table of Contents</a>

 

Then, on some other page, if you wish to link to the Table of Contents you would code:

 

<a href="http:// SomeComputer/MyBook/Intro.html#contents">MyBooks Table of Contents</a>

 

Notice that there is the usual anchor with an href (in quotes) but that the #namedSpot

comes at the end of the URL.

 

 

Relative Links or Links to Other Pages on the Same Site

 

<a href="OtherFileInSameDirectory.htm">Check Out My Other Pages</a>

 

In this case you will link to a different file (one named OherFileInSameDirectory.htm).

 

Relative links allow you to keep all related files in the same directory or folder. If you decide someday to move the whole folder to another computer or another spot on that computer,

then the relative hrefs will still work, but absolute ones will need to be re-typed.

 

As usual, there are no spaces in URL file names, and file names are case-sensitive.

 

Relative references may be combined with named anchors, too, as above.

 

 

It is possible to do a limited amount of navigation in a directory using relative URLs.

Suppose that I have a directory (folder) named menzin and in it I have sub-directories named

cs101 and html_programs. Further, suppose that my html_programs directory has a file called fonts4.html

 

 

 



menzin
    / \      
cs101 html_programs
/ | \   / \  
index.html hw.html bookmarkJan00.html   index.html fonts4.html


 

 

 

In html_programs/index.html, a link to the fonts4 file is href="fonts4.htm"

In cs101/index.html a link to hw.html is href="hw.html"

 

 

To get to the html_programs/fonts4.html file from cs101/hw.html, I first need to go up to the html_programs directory, and then to the fonts4 file.

 

The ../ means go up one level in the directory tree. So the link is

 

href="../html_programs/fonts4.html"

 

The ../ gets us from the cs101 directory to the menzin directory.

 

From there we go to the html_programs directory, and in it to the fonts4 file.

 

We will see this again with graphics links.

 

You may insert a link to your email with:

<a href="mailto:menzin@simmons.edu">Or contact me by e-mail></a>

 

 

 

 

 

6.    Tables

 

In HTML tables are used for creating charts and tables, but are no longer recommended for controlling page layout. Traditionally, a table with two columns (which need not have the same width) is one way to create the familiar side-bar with links to other parts of a web site. Today, using CSS is the preferred way ato acheive this result.

 

Position on the page/page layout may be controlled with CSS. This is discussed in the CSS notes. Controlling position with CSS works better for pages which may be 'read' in many formats (e.g. on hand-held devices), but has the disadvantage that an external style-sheet is not always downloaded from a web page (i.e. the layout is not saved). It is the preferred method for laying out pages.

 

<table>   </table>   ....   The Table Tag

Every table begins and ends with these tags.
A table has rows (which run left to right) and columns (which go up and down, just as on a building).
A table is described by reading across the first row, then reading across the next row, etc.
All rows of a table are of the same width.

 

<tr>   </tr>   ....   The Table Row Tag

<tr> marks the beginning of a row's description.

 

    <table>

        <tr>

                The description of the entries in the first row goes here

        </tr>

 

 

        <tr>

                The description of the entries in the second row goes here

        </tr>

 

        <tr>

                The description of the entries in the third row goes here

        </tr>

 

    </table>

 

 

 

Notice that I have indented the table rows. Table descriptions can get complex (you can even put a table inside another table!) and it is a good idea to do this!

 

 

<th>  </th>   ....   The Table Header Tag

<td>  </td>   ....   The Table Data Item Tag

Each entry in a table is either a header (which is in bold) or a data item. The beginning and end of each entry is surrounded by these tags.

 

 

See the listing for tables10b.html (Remember that file names are case-sensitive!)

 

You may specify width in <table> or in each column.

 

For the whole table (specified in the table tag):
<table width="70%"> .. </table> The table takes us 70% of the page.

<table width="200"> .. </table>The table is 200 pixels wide.

 

For a column (specified in a table cell):
<th width="20%" > .. </th>   This column is 20% of the width of the table.
You may do this for some or all columns (once for each column, typically in the first row)
< width ="50>  ...  </th>   This column is 50 pixels wide.

 

You may specify alignment within each cell or row.

 

<th align="left"> </th> A th or td or tr may be aligned left or right or center.
<td valign="top"> </td> A th or td or tr may be vertically aligned top, middle, bottom.

 

 

Or you may specify that all the cell elements be aligned a certain way by putting the table inside div tags:

 

<div align="center">

<table>

:

:

</table>

</div>

 

 

You may align a table for purposes of wrapping text.

 

<table align="left">  ..  </table>    Puts the table on the left side of the page, and the text to the right. The only choices are left and right.

 

 

 

You may put a caption on the top or bottom (default) of a table:

<table>

<caption align="top">Data for Our Fascinating Study</caption>

<tr>

:

:

</tr>

</table>

 

 

See the various tables pages for examples, and examples of coloring both all the background and

individual cells.

 

<table bgcolor="red">  ..  </table> An entire table with a red background

<td bgcolor="blue"> </td> A blue cell

 

<table border="5" bordercolor="green">  ..   </table> For St. Patrick’s Day.

 

 

 

To create space around your cell contents:

<table cellpadding="5"> Cellpadding is the space between the edge of the cell and its contents.

<table cellspacing="5"> Cellspacing is the space between cells.

 

 

Sometimes you want a cell to stretch across several columns (e.g. for a heading) or down several rows.

<tr align="center">

 

<th>This is the first column.</th>

<th colspan="3">This occupies the next 3 columns.<th>

<th>This is the last column</th>

</tr>

 

 

If you are doing something complex, it is a good idea to make a simple sketch of it before you start coding. That way when you have a column or row span you will remember which cells have already been taken described. See tables11c.html

 

 

 

Remember: If you have an empty cell and you want it to be colored, put a <br /> in it.

 

 

 

 

7. Inserting Graphics:

 

Please read the pages I e-mailed you about gif's and jpeg's and about large files.

 

<img src="fileLink.ext" /> The Image Tag

Let us suppose you wish to insert a clip art file that is in the same directory as this html page, and that the file is named StopSign.gif
At the place where you wish the image to go you code:

 

<img src="StopSign.gif" />Here is the text that goes next to it.

You may refer to the file which holds your image by using absolute or relative addressing (as for links).

 

<img src="StopSign.gif" height="100" width="100" />What a big stop sign!

 

Obviously, if you change the height and width to a different ratio than your original gif or jpeg you will distort the image (which you may choose to do.)

 

Inside the img tag you may align the image to go on the left (or right) of the accompanying text.

 

<img src="StopSign.gif" align="left" />I have a long explanation that I want near the icon, and which is to the left of the icon.

 

For simple images, I may align it top, middle or bottom with my line of text.

 

Whenever you see this sign <img src="StopSign.gif" align="middle" /> you should stop.

 

The hspace attribute will place space between your text and your graphic.

 

<img src="StopSign.gif" align="left" hspace="20" alt="Stop sign">Here goes lots of text

 

The <br clear="all" /> will clear all alignments.

You should be warned that the align tag does not always work the way you wish it to (especially when you have a lot of text to go next to your image.) Using CSS (or a table) for layout is a more reliable way to control the appearance of your page. See InsertingGraphics.html for examples.


You may (of course!) include the image in an anchor tag:

 

<a href="http://web.simmons.edu/~menzin/cs101"><img="smiley.gif" alt="smiley face" />To the source!</a>

 

Finally

<body background="awfulStuff.gif">

will cause the entire background of your page to be tiled with the gif you specified.

 

NOTE: You should always include the alt attribute <img src="stopSign.gif" alt="stop sign" />

to get a written description for visually impaired users (and those too impatient to wat for the image to load) and for search engines.