I believe that the age range for this website is somewhere between 20 to 50 years old. The website has a contemporary style with bright colors and language catered towards those who are comfortable with using technology, and navigating the web.
The preffered location of the users navigating this site are broadly, those living in an urban setting with access to various opportunities in their area. More specifically the non profit aims to support working artists and art organizations in New England. This is evident through their grant opportunities which all have regional restrictions to Massachusetts and other areas in New England.
The occupation of the ideal user is most definitely someone who works in the arts non profit sector. They offer grant opportunities that would be ideal for someone working in developement hoping to expand their programming.
In terms of psychographics, the ideal user would be someone who cares about social justice and equitable/accessible arts for all.
The age range for the ideal user for the Colossal Website seems to be on the younger side, probably gen Z and Millenials. The work featured on this site is all very contemporary and and experiemental. Many artists working in this style are of younger generations, meaning that it would most likely be younger generations who would be interested to browsing their material.
I would say that the ideal location of the user would be Urban. This is because art becomes much more accessible in urban areas being that there are usually an abundance of galleries, museums, and experimental exhibitions in cities. Trying to be more specific... the location of the ideal user may be a Western audience. I say this because the site is in English and the artists featured are mostly residing in the western world.
The occupation of the ideal user could probably vary a great deal for this site. Those who would be most interested in Colossal's content are probably those who study art and work in the art world. This could be art historians, art educators, or art administrators.
The pychographics of this site seem to be catering to a liberal viewers who care about diversity, equity, and inclusion. This is evident from their interviews section, where the interviewers are asking thought provoking questions about the artists work and how they are responses to social justice fights against mental health stigma, gentrification, colonization, and gender barriers.
The age range for the ideal user of this website is 18-35 because it catters towards young people and current fashion trends, but is also very established making it more trustworthy and able to reach a wide audience.
The website is a retail store, only having in person locations in New York City and Montreal. The ideal user's location would probably be NYC. New York has very specific and fast mocing fashion trends and this site keeps up with them, selling many of their items to people who live in the city.
Since the clothes on this website are highly desired and VERY expensive, I would say that the ideal occupation of their users are white collar workers in the fashion industry.
People browsing and purchasing from this website are interested in designer goods. The ideal user would care about their fashion, how they present themselves materialistically and want to keep up with all the latest trends.